Diversification Delivers Dividends

Mortgage brokers who diversify their mortgage-business strategy now, in the same way that smart investors diversify their stock portfolio, can help them weather and even profit from changes in the real estate market.

Diversification delivers dividends

Social Media Strategies for Mortgage Brokers

Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a

Social Media Marketing

Email Marketing for Mortgage Brokers

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Email Marketing

Search Engine Strategies for Mortgage Brokers

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking

SEO for brokers

Asset-Based Lending Gives You the Power to Say Yes

Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest

Asset-Based Lending Creates Power to Say Yess

Consumer vs Investment Property Mortgages

Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When

investment property mortgages