Online Search Drives Mortgage Business Growth
Mortgage brokers can develop a winning search strategy by identifying search terms borrowers use and incorporating them into their website.
Search Engine Marketing Powers Business Growth
Originators need an online presence, not just a website, to attract borrowers. Search engine marketing is key.
Diversification Delivers Dividends
Mortgage brokers who diversify their mortgage-business strategy now, in the same way that smart investors diversify their stock portfolio, can help them weather and even profit from changes in the real estate market.
A Business Growth Strategy for Mortgage Brokers
If your mortgage brokerage is competing but not growing, here’s how thinking small can give you a big advantage by tapping into an under served market with fewer competitors.
Social Media Strategies for Mortgage Brokers
Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a
Email Marketing for Mortgage Brokers
In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful
Search Engine Strategies for Mortgage Brokers
Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking
Asset-Based Lending Gives You the Power to Say Yes
Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest
Consumer vs Investment Property Mortgages
Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When
How to Avoid Fallout in Commercial Real Estate Loans
First the good news. Sixty-five (65) percent of commercial real estate loans are approved. That’s the good news. Unfortunately, the bad news for commercial real estate investors and brokers is, of course, that 35-percent of commercial real estate loans