Diversification Delivers Dividends

Mortgage brokers who diversify their mortgage-business strategy now, in the same way that smart investors diversify their stock portfolio, can help them weather and even profit from changes in the real estate market.

Public Relations Strategies for Mortgage Brokers

Real estate, like other industries, is extremely competitive, and building your brand through opportunities in public relations is a great way to make your company stand out. If you don’t have the budget to hire a public relations firm,

Social Media Strategies for Mortgage Brokers

Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a

Email Marketing for Mortgage Brokers

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Search Engine Strategies for Mortgage Brokers

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking

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