Public Relations Strategies for Mortgage Brokers

Real estate, like other industries, is extremely competitive, and building your brand through opportunities in public relations is a great way to make your company stand out. If you don’t have the budget to hire a public relations firm,

Social Media Strategies for Mortgage Brokers

Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a

Email Marketing for Mortgage Brokers

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Search Engine Strategies for Mortgage Brokers

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking

Asset-Based Lending Gives You the Power to Say Yes

Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest

Top Fix-and-Flip Loan Markets

The practice of fixing-and-flipping houses has skyrocketed since the end of the recession, creating a record level demand for fix-and-flip loans and an excellent business opportunity for brokers. In today’s real estate market, demand for housing has risen, thanks

Fix-and-Flip Mortgages Are Still Fab for Brokers

According to new research from ATTOM Data Solutions’ 2017 Home Flipping Report, house flipping in the U.S. increased to an 11-year high in 2017, creating an excellent opportunity for brokers who offer fix-and-flip mortgages. In fact, for the second

Consumer vs Investment Property Mortgages

Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When

How to Avoid Fallout in Commercial Real Estate Loans

First the good news. Sixty-five (65) percent of commercial real estate loans are approved. That’s the good news. Unfortunately, the bad news for commercial real estate investors and brokers is, of course, that 35-percent of commercial real estate loans

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