Email Marketing for Mortgage Brokers

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Email Marketing

Search Engine Strategies for Mortgage Brokers

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking

SEO for brokers

Asset-Based Lending Gives You the Power to Say Yes

Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest

Asset-Based Lending Creates Power to Say Yess

Consumer vs Investment Property Mortgages

Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When

investment property mortgages

How to Avoid Fallout in Commercial Real Estate Loans

First the good news. Sixty-five (65) percent of commercial real estate loans are approved. That’s the good news. Unfortunately, the bad news for commercial real estate investors and brokers is, of course, that 35-percent of commercial real estate loans

Commercial Real Estate Fallout

What Are Investment Property Loans?

Investment property loans provide financing for non-owner occupied residential 1-4 investment properties, multi-family (apartment) buildings, mixed-use buildings, and commercial buildings used for “business” purposes. Stated simply, if a borrower purchases a property with the intention of earning a return

What Are Investment Property Loans?

Investment Property Financing for Brokers

With the economy on the rise and a shortage of new homes, an increase in investment property financing, which includes non-owner-occupied residential investment properties and commercial buildings used for business purposes, is creating new opportunities for mortgage brokers to

Investment Property Financing

Rental Property Loans Provide Opportunity for Brokers

Single-family home rentals have been the fastest-growing segment of housing over the past decade, according to a RENTCafé report, which examined the housing markets in America’s top 30 cities — presenting an opportunity for brokers offering rental property loans. Since

Rental Property Loans