Posts by Michael Oddi

Mortgage brokers can develop a winning search strategy by identifying search terms borrowers use and incorporating them into their website.

Originators need an online presence, not just a website, to attract borrowers. Search engine marketing is key.

Mortgage brokers who diversify their mortgage-business strategy now, in the same way that smart investors diversify their stock portfolio, can help them weather and even profit from changes in the real estate market.

If your mortgage brokerage is competing but not growing, here’s how thinking small can give you a big advantage by tapping into an under served market with fewer competitors.

Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking