Create compelling, effective search engine ads that grow your business.
Mortgage brokers can develop a winning search strategy by identifying search terms borrowers use and incorporating them into their website.
Originators need an online presence, not just a website, to attract borrowers. Search engine marketing is key.
Mortgage brokers who diversify their mortgage-business strategy now, in the same way that smart investors diversify their stock portfolio, can help them weather and even profit from changes in the real estate market.
If your mortgage brokerage is competing but not growing, here’s how thinking small can give you a big advantage by tapping into an under served market with fewer competitors.
The demand for investment-property financing is being fueled by millennial lifestyle choices centered on affordability, freedom, service and neighborhood preferences.
Real estate, like other industries, is extremely competitive, and building your brand through opportunities in public relations is a great way to make your company stand out. If you don’t have the budget to hire a public relations firm,
Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a
In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful
Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking